Social Media Marketing for Business

@ UH Maui College


This program starts with the basic marketing concepts and builds upon those principles to develop an online marketing plan, followed by specific media channel familiarization and best practices. Websites, Blogging, Google+, FaceBook, Twitter, and Pinterist are specifically covered by individual classes; all with a focus on business marketing rather than mere personal participation. Program Participants take six courses to complete the full 23-hour curriculum to obtain their certificate of participation/completion.

BUS6366: Marketing Foundations: Your Business Core - Do you want to effectively market your business but don’t know where to start? This 2-day workshop lays your brand and message foundation to set you up for a successful and effective marketing campaign. Start off on the right foot by developing the core message of your business marketing. Learn how to craft a mission statement that matters, write compelling “about” copy, identify core keywords, and so much more.

BUS6368: Social Media Marketing: Online Strategies to Grow Your Business - Strategy and planning is key to using social media effectively. Learn how to identify, attract, and nurture a community of loyal fans/customers who genuinely support your business. You will learn how your company’s website, presence on social media, and email campaigns are strategic tools that will grow your business.

BUS6377: How to Create and Manage Facebook for Business - Facebook, the most popular social media network used today, isn’t just for connecting with friends anymore. Learn how to set up and manage a business Facebook page in this 3-hour course. Facebook can help you meet your business goals, connect with existing customers, find new customers and boost sales.

BUS6379: Twitter: Grow Your Business 140 Characters At A Time - Twitter is among the most powerful online business tools to get the word out. Yet, most business owners are unsure how to harness the potential of micro-blogging, using the Twitter short message communication tool. Get introduced to this unique social media platform and take away tips you can use today to generate buzz around your business.

BUS6378: How to Use Pinterest to Attract Customers - Pinterest is the fourth largest traffic source in the world. It drives more referral traffic to websites than LinkedIn, Google+, and YouTube combined. This visual-based social network can help you establish brand authority, reach a wider audience, and attract new customers. Learn how to create a business Pinterest account and best practices for using this social media network. Help people find your business. Get discovered by millions of people looking for things to plan, buy, and do.

BUS6386: Google+ 101 for Business - The number one search engine in the world has joined the world of social media. Google+ allows users to create full profiles and business pages, recommend content, and share activity. Google+ posts have strong SEO value and can help users find your company when searching the web. Learn how to set up your page, develop basics skills for posting, and understand why Google+ could be your key to social media success.

Credentials Available

Certificate of Professional Development
Certificate of Participation

Cost of Program

$446   –   "Do I have to pay this?"

Program Duration

Total Weeks


Total Hours


Program Categories

"Green" program?


C3T program?




"I'd like to enroll in this program — now what?"

About This Provider

UH Maui College

Offering training in Maui County
— see all programs from this provider

Description of School

UH Maui College offers 4-year bachelors degrees, professional studies, certificate programs, as well as non-credit workforce development courses designed for career success.

Accreditation and/or Licensing Agency

Western Association of Schools and Colleges (WASC)

Financial Aid Options

UH Maui College has a full service Financial Aid Office with access to a variety of resources.


This provider is accessible to people with disabilities.


This provider does offer job placement services to its students.

Contact Information

Contact Person:
Office of Continuing Education & Training

310 W. Kaahumanu Avenue
Kahului, HI 96732

(808) 984-3231

(808) 984-3874



ETP Approval Dates

Last Approved On: June 30, 2016
Valid Through: June 30, 2017